Cricket fans in Ireland are set for a high-profile showdown this September as England visits Dublin for a three-match T20 International series.
Floki’s TokenFi has been named the title sponsor for the England cricket team’s upcoming tour of Ireland. This three-match T20 International series will be staged at The Village, Malahide, Dublin, from September 17 to 21, 2025.
As part of the agreement, TokenFi branding will feature prominently on the series logo, pitch mats, boundary ropes, perimeter boards, and post-match interview backdrops. The sponsorship will also extend to integrated broadcast graphics, ensuring the company maintains high visibility across international coverage.
Worldwide Broadcast Reach
The series is expected to draw more than 30 million viewers globally, with broadcast partners covering a wide range of cricketing markets. TNT Sport will televise the matches in the UK and Ireland, Supersport will carry coverage across Sub-Saharan Africa, Rush will serve audiences in the Caribbean, Fancode will broadcast in India, and Tapmad will deliver the series in Pakistan.
With this global reach, TokenFi will be showcased across some of cricket’s most passionate regions, from the traditional strongholds of England and Ireland to growing markets in Asia and Africa.
Building on Previous Sponsorships
The partnership builds on TokenFi’s earlier involvement with Cricket Ireland during the West Indies tour earlier in 2025. That series included three ODIs in Dublin and three T20Is in Northern Ireland, and attracted more than 20 million viewers. The sponsorship featured similar branding elements, providing TokenFi with an effective template for reaching a broad cricket audience.
By continuing its engagement with cricket fans worldwide, TokenFi is strengthening its association with one of the world’s most popular sports, while aligning itself with high-profile international events.
Coinciding with TokenFi’s New Platform Launch
The timing of the sponsorship aligns with the launch of Nimbus, TokenFi’s new airdrop automation platform on BNB Chain. Nimbus is designed to handle large-scale token distributions, offering blockchain projects a more efficient way to manage community rewards and token drops.
The England tour of Ireland promises to be a competitive series, with Ireland seeking to test itself against one of the world’s leading cricket sides. For TokenFi, the event represents another significant step in its sports sponsorship strategy, combining brand exposure with the rollout of innovative blockchain products.