Amazon opens fulfillment services to Shein, Shopify and Walmart sellers

Amazon on Thursday announced the expansion of its third-party logistics product, giving merchants on Shein, Shopify and Walmart platforms the ability to pick, pack and ship their products from a single fulfillment operation.

The offer builds on Amazon multi-channel fulfillment service for merchants on other sales channels, including eBay, Etsy, Temu and TikTok Shop. By leveraging one shared inventory pool with Fulfillment by Amazon, businesses can simplify order processing and quickly set up sales channels on new online stores, eliminating the time and cost associated with establishing separate fulfillment operations, Amazon said in a news release.

“By working with Shein, Shopify, and Walmart, we’re making it easier for sellers — especially the small and medium-sized businesses that drive our economy — to use our network to grow faster and more efficiently across their sales channels,” said Peter Larsen, vice president of Amazon Multichannel Commerce & Fulfillment.

Sellers can outsource the fulfillment of their orders from off-Amazon channels, including their own brand websites, to Amazon through Amazon Multi-Channel Fulfillment. The service is available in 11 countries, with deliveries made seven days per week. Fulfillment by Amazon is the service through which sellers can outsource fulfillment of their Amazon.com orders to Amazon.

The e-tailer is providing digital tools for merchants to set up fulfillment for products sold on other marketplaces, according to the news release.

Shopify merchants can select Amazon Multi-Channel Fulfillment within the Shopify administrative system. After linking their Amazon Seller Central account to their Shopify account, merchants can configure their Shopify orders to automatically be routed to Amazon for fulfillment. Businesses benefit from automatic inventory synchronization, real-time order tracking and delivery estimates, and performance metrics.

Walmart sellers can either create order requests manually through Amazon Seller Central or select from dozens of integration partners like WebBee, Pipe17, Rithum, Goflow, and Lingxing. Merchants using an integration partner with Amazon Multi-Channel Fulfillment will automatically have their Walmart orders routed to Amazon for fulfillment. In addition to similar features enjoyed through Shopify, Walmart merchants can expect delivery in unbranded packaging and the option to choose from a variety of shipping carriers.

A dedicated Amazon Multi-Channel Fulfillment app for Shein will be available by year-end in Amazon Seller Central and the Supply Chain Portal, as well as Shein’s Seller Hub. After linking their Amazon Seller Central account to their Shopify account, merchants can configure their Shopify orders to automatically be routed to Amazon MCF for fulfillment.